Winning More Earned Media with Radio Media Tours
If you're looking for the way to strike dozens of markets in a single morning without having leaving your house, radio media tours are most likely your best bet. It's one of those PR strategies that doesn't always get the flashy head lines that a viral TikTok campaign might, nevertheless for sheer reach and efficiency, it's hard to defeat. You basically sit down in a studio—or even your home office—and talk to hosts from coast to coast, back-to-back, intended for a few hours. ...